Positive or Negative Lights

By Samuel Sutlive

Jan. 30, 2012

     The Pew Research Center’s Project for Excellence in Journalism did a study to analyze and discuss how the news media and the blogosphere are portraying candidates The study was created around the time of the Florida debates and Florida straw poll. The study was in an article from Oct. 17, 2011, How News Media and Blogs Have Eyed the Presidential Contenders During the First Phase of the 2012 Race. The article compares and contrasts coverage of former Massachusetts Governor Mitt Romney and former House Speaker Newt Gingrich, Texas Governor Rick Perry and businessman Herman Cain, among other potential candidates.

     The Project for Excellence in Journalism did the study for twenty three weeks and used their content analysis and Crimson Hexagon’s algorithmic technology The Project for Excellence in Journalism did the study to analyze the positive or negative light that candidates are put through.

     Throughout the Project for Excellence in Journalism’s study the news coverage and blogosphere coverage of Romney stayed positive. Romney is presented as “The ever-present if not passionately embraced alternative in the GOP field” On average Gingrich received negative news coverage the whole time the study was being conducted.  On the other hand Perry did not last as long in the forefront of the race but had really constant positive news coverage while he was in the forefront Cain had a gradual rise of positive coverage in the news media that lasted several months followed by three months of negative or mixed coverage.

     Out of the four candidates discussed, which one has gotten the most positive news coverage and the most positive blogosphere coverage? In your opinion and based on your observations is one candidate getting positive reviews in news coverage and not in the coverage by the blogosphere, or the other way around? How does the Project for Excellence in Journalism’s findings affect your opinion of these candidates? Will these findings have any affect on your decision on who you will vote for?